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Why all of PR will pay for ‘Whisper-Gate’
However you describe this week’s debacle—sleazy, unethical, or just plain stupid—all of us in PR will pay for it with a sustained black eye and a loss of credibility. The “Whisper-Gate” scandal that...
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Insurer offers policies to cover crisis PR
In a recent meeting with law firm representatives on the topic of crisis communications, one person said she recently lost a contract for a large client because another bidder had included a crisis PR...
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Is the media phone interview dead?
It used to be that editors would do everything in their power to coax reporters out of their chairs and into the world where they could talk to their sources and cover stories in person. Nowadays, that...
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